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Building an Effective Online Presence

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Target Audience: Dental Assistants, Dental Hygienist, Dentists

Duration: 39 Minutes

Synopsis

Learn about SEO and what criteria is used to evaluate the level needed for your competitive market.

 


 
Your online presence is a result of 3 primary factors: 1) The content of your website, 2) The popularity of your website and 3) The reputation of your website. Content is driven primarily by Search Engine Optimization (SEO), popularity by Search Engine Marketing (SEM) and reputation by online review generation. When Google determines where to rank your site in these 3 areas, they do it based on how you compare in each area to competing dentists in your market. Many dentists don’t understand how the competitive nature of the online ranking process should determine the level of engagement necessary to compete effectively online. This seminar will simplify and clarify how SEO, SEM, and online reviews work and how to evaluate your needs to stay ahead of your competition.

Douglas Sligting is the founder and CEO of Ascent Practice Growth Strategies. Doug has spent his entire 25-year career in marketing, working for national advertising agencies in addition to owning his own agency for 10 years prior to creating Ascent. He has worked with national clients such as Costco, Wal Mart, Henry Schein and 3Com. Now in its 10th year, the vision of Ascent is to realize potential through sustainable growth. This is accomplished as specialized teams apply their mastery of proven marketing systems, comprehensive planning and dynamic creativity, with consistent improvement through analytics.

Sponsored by Henry Schein One

Webinars 6 of 6

Online Continuing Education / Course Details

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Think Differently

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Author(s):

Course Type: Self-instruction journal and web based activity

Target Audience: Dental Assistants, Dental Hygienist, Dentists from novice to advanced

  

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Educational Objectives

  • Learn why airway has become the new foundation over TMJ and occlusion for every restorative patient.
  • Learn simple, predictable systems your team can implement tomorrow to diagnose.
  • Learn to see the 20% growth that’s sitting in your charts already.
  • For the driven, learn to build your reputation in your community to drive results and explosive growth.

Abstract

Maybe you’re brand new to the practice and you don’t know what to expect. Maybe you’ve been doing this for a while and you’ve seen the downward trends. Worse, maybe you’re living it. What if there were a better way? A way to increase patient satisfaction? A way to increase team commitment? And a way to grow your practice at least 20% in the process? Would you want to learn more?

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Course 89 of 105

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Marketing and Technology to Improve Your Practice

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Target Audience: Dental Assistants, Dental Students, Dentists

Duration: 53:24

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Synopsis

Participants taking part in this course will learn more about the latest marketing techniques and methodologies highlighting best practices within today’s technology-driven dental industry.

Learn to utilize new technology investments, such as 3D cone beam imagery, not only for practice improvement through expanded patient offerings, but as practice growth through referral programs within the industry. Additionally, learn how to measure and improve the most important ROI, your Return on Involvement, by engaging in and implementing patient nurture and retention practices through emotional involvement marketing.

Get CE credit for this course here: http://dentallearning.net/marketing-and-technology-improve-your-practice

COMMERCIAL SUPPORTER: This course has been made possible through an unrestricted educational grant from KaVo Kerr.

Videos 41 of 43

Online Continuing Education / Course Details

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Predictable and Proactive Minimally Invasive Dentistry (California Edition)

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Author(s):

Course Type: Self-instruction journal and web based activity

Target Audience: Dental Assistants, Dental Hygienist, Dentists from novice to advanced

  

Educational Objectives

After completing this webinar, participants will be able to:

•Describe and successfully incorporate minimally invasive techniques that preserve the tooth and are patient friendly

•Review and apply remineralization therapies, including preventive and bioactive restorative materials

•Describe how to create a predictable and proactive practice that will be a great practice builder

Abstract

Minimally invasive dentistry is gentler and patient-friendly, and preserves tooth structure. By proactively and predictably practicing minimally invasive dentistry, tooth structure is preserved. Newer materials and techniques make it easy to practice and patients prefer being treated in an office that practices minimally invasive dentistry. It's a great practice builder and often faster than traditional dentistry.

Predictable—Areas of early caries are detected and mapped, can be successfully treated preventively and easily re-evaluated. The patient-friendly and tooth-friendly direct restoration repair is a predictable minimally invasive option instead of a direct or indirect replacement.

Proactive—Bioactive restorative materials enhance the healing of teeth and reduce restorative failure.

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Course 63 of 105

Online Continuing Education / Course Details

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Predictable and Proactive Minimally Invasive Dentistry

Categories:

Author(s):

Course Type: Self-instruction journal and web based activity

Target Audience: Dental Assistants, Dentists from novice to advanced

  

View Video

Educational Objectives

After completing this webinar, participants will be able to:

•Describe and successfully incorporate minimally invasive techniques that preserve the tooth and are patient friendly

•Review and apply remineralization therapies, including preventive and bioactive restorative materials

•Describe how to create a predictable and proactive practice that will be a great practice builder

Abstract

Minimally invasive dentistry is gentler and patient-friendly, and preserves tooth structure. By proactively and predictably practicing minimally invasive dentistry, tooth structure is preserved. Newer materials and techniques make it easy to practice and patients prefer being treated in an office that practices minimally invasive dentistry. It's a great practice builder and often faster than traditional dentistry.

Predictable—Areas of early caries are detected and mapped, can be successfully treated preventively and easily re-evaluated. The patient-friendly and tooth-friendly direct restoration repair is a predictable minimally invasive option instead of a direct or indirect replacement.

Proactive—Bioactive restorative materials enhance the healing of teeth and reduce restorative failure.

 

COMMERCIAL SUPPORTER: This course has been made possible through an unrestricted educational grant from SS White.

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Course 41 of 105

Online Continuing Education / Course Details

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Marketing and Technology to Improve Your Practice

Categories:

Author(s):

Course Type: Self-instruction journal and web based activity

Target Audience: Dental Assistants, Dentists from novice to advanced

  

View Video

Educational Objectives

After completing this webinar, participants will be able to:

»  Discover New Opportunities: Market research and fact finding around the cost of patient acquisition, patient retention, and patient referrals

»  Grow Consumer Influence: Traditional marketing methods meet new channels that include professional referrals, community partnerships and corporate programs

»  Improve ROI: Invest in creating, capturing and sharing the patient experience to gain referrals through digital and social media and measure the Return on Involvement in real time

Abstract

Participants taking part in this course will learn more about the latest marketing techniques and methodologies highlighting best practices within today’s technology-driven dental industry.

Learn to utilize new technology investments, such as 3D cone beam imagery, not only for practice improvement through expanded patient offerings, but as practice growth through referral programs within the industry. Additionally, learn how to measure and improve the most important ROI, your Return on Involvement, by engaging in and implementing patient nurture and retention practices through emotional involvement marketing.

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Course 24 of 105