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Online Continuing Education / Course Details

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

The Secrets of Effective Email Marketing

Categories: Practice Management

Author(s): Douglas Sligting

Course Type: Self-instruction journal and web based activity

Target Audience: Dental Assistants, Dental Hygienist, Dentists from novice to advanced

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The Secrets of Effective Email Marketing

Educational Objectives

After completing this webinar, participants will be able to:
»     Write email subject lines that capture patients’ attention 

»     Design messages for reading on mobile devices 

»     Segment email lists and personalize messages to boost response rates 

»     Use thank-you email messages to generate patient reviews 

»     Monitor open rates to determine how well email campaigns are engaging patients 

»     Collect more email addresses to reach more patients 


In spite of the popularity of marketing tools like direct mail and social media, email continues to be one of the most effective and affordable ways to market your practice. Over 90 percent of adults in the United States use email. With effective email campaigns, you can inform patients about upcoming promotions, remind patients about upcoming appointments, reactivate patients who have been away, and collect positive reviews for your website that will help you attract new patients. All you need is your patients’ email addresses.

Supported through an unrestricted educational grant from Demandforce

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

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